FREE IPOD!! (brand new, still in its case!)

My dad currently works for Apple as an accountant and as a bonus he was given 20 free 64gb itouches, and he gave me a few of them and I just... oh wait, you actually looked at my blog post, good. 

I doubt that anyone actually came to this post thinking that they would get an iPod.  You're probably here because you know that scamming people with digital media is very prevalent, and you were interested because you thought my blog would be about that.  Well, kinda. 

There is so much information available to us that it is difficult to discern between what information we really care for and what information is not worth reading.  

We could spend lifetimes reading information that is just a waste of our time.  What is it that sets apart an article we read from the seemingly endless lists of others?  As seekers of information and as informers, it is important for us to know why people are brought to read what they read and why they continue or stop reading what they've stumbled upon.

Accessibility is the first important characteristic of effective information.  Whether it is of use or not, information has to be accessible if anyone is ever going to read it.  Websites pay thousands of dollars to be listed early on search engine results.  Recommendations from peers will also get the sought-after views, readers, hits, or customers.  The phrase "If you build it, they will come" does not always apply to digital media (unless you are Google).

Obviously, a potential reader will not decide to read information based on accessibility alone.  From the title and scanty description provided, a reader must somehow be convinced that the information is so important that he or she needs to take the time to look at it.  People naturally want information that is personal, applicable, and/or controversial.  The more the potential reader thinks they need this information the better.  This doesn't have to be deceptive (like me) in nature.  People write about what they think is important, and they should want others to think the same. 

The second half of the battle is maintaining a reader.  Maybe I'll make another post about that...